We Are Proud to Have Been a Sponsor of Combat2Coffee’s Bigger Breakfast 2026.

Behind every person who serves is a family that serves too. They don’t wear the uniform, but they carry the deployments, the distance, and — too often — what comes home afterwards. Combat2Coffee calls them the silent heroes: the people who stand behind those who serve, and who rarely get recognised for it.

That’s the gap the Bigger Breakfast closes. It’s a personal mission for patron Terry Butcher, whose son Christopher — an Army captain who served in Afghanistan — lived with PTSD afterwards. The message to those families is simple: we see you.

Combat2Coffee was founded in Ipswich by veteran Nigel Seaman on a simple idea: good coffee gets people to sit down together, and sitting down together is how the hard conversations start. It’s volunteer-led, roasts sustainably sourced Brazilian coffee, and reinvests the profits straight back into the armed forces community.

The Morning In Numbers

Motion Wave Digital is veteran-founded. Before this was a consultancy, I spent ten years in the Royal Navy as a Clearance Diver. That’s not a marketing line — it’s why a morning like this lands the way it does. I know this community, and I know how much the recognition matters.

We talk a lot about brand being business. But a business doesn’t exist apart from the people around it. Giving back to a cause this close to home isn’t a campaign — it’s just the right thing to do. From the first coffee to the last conversation, we loved every moment. Thanks to Nigel, Terry and the whole Combat2Coffee team for having us.