Fractional Chief Marketing Officer.
Big agencies hand you a deck. Freelancers wait for instructions. I do both — setting the strategy and running the execution as one accountable person inside your business. No account managers. No middle layer.
No pitch. No forms. Speak directly to Connor.
What does a Fractional CMO actually do?
It wires your brand back to marketing that drives revenue.
Marketing only works when it's built into how the business actually runs. A fractional CMO gives you exactly that — senior strategy, direction and execution from one accountable person, at a fraction of the cost of a full-time hire and none of the agency overhead.
Let's talk →What I take care of
From the thinking at the top to the systems underneath — one person owning all of it, in the right order.
Lead
Where to point the marketing — and why.
- Marketing strategyThe plan that ties every channel to a commercial goal.
- Content planningWhat to say, where, and why it earns attention.
Build
The systems that turn interest into enquiries.
- CRM setup & managementOne place where every lead lives, so none slip through.
- Email marketing setupSequences that nurture and convert while you sleep.
- Conversion paths & analyticsTracking that shows which marketing actually pays.
Grow
Presence and proof that compound over time.
- Social media managementConsistent presence that builds familiarity and trust.
- PhotographyReal images of your business — not stock.
- Education & trainingUpskilling your team so the gains stick after I step back.
Through my trusted network of specialist partners and freelancers — or your own in-house team. One person leading it, the right people delivering it.
Our Fractional Marketing Monthly Packages.
Advisory
What I take off your desk
You've got someone in-house who can execute. What's missing is the senior direction telling them where to point.
What you get
- Monthly strategy session
- Marketing audit and opportunity review
- Positioning and messaging direction
- Channel plan, in priority order
- Quarterly review against commercial goals
Execution and design stay with your team.
Book a callLeadership
What I take off your desk
You've got the ambition but no one senior owning marketing. I set the strategy and run the execution — so it actually ships, and you see it in enquiries, not activity reports.
What you get
- Everything in Advisory, plus:
- Strategy built around your commercial goals
- Campaign planning and delivery
- Execution of the agreed work
- Performance tracked to outcomes, not vanity metrics
- Design support included
Website rebuilds and ad spend quoted separately.
Book a callEmbedded Partner
What I take off your desk
You want a full marketing function without the cost or risk of hiring one. I lead brand, strategy and delivery end to end, and pull in specialists when the work needs them.
What you get
- Everything in Leadership, plus:
- Full brand-led strategy and planning
- Advanced content and marcomms planning
- Full design support
- SEO and channel integration
- Brand and messaging leadership
Scoped to your business — final scope and price agreed together.
Book a callNot sure which fits? Tell me what's stuck and I'll tell you straight — even if the answer is "you don't need me yet."
Who is fractional marketing for?
Ideal for founder-led and growing businesses who want
A clear strategy that translates into results
- Confidence to activate marketing without the associated costs of a full-time marketing hire.
Marketing aligned with commercial goals
Someone who can lead, build and deliver — not just advise
If you’ve ever said, “We know what to do, but can’t seem to make it happen,”
This is for you.
FAQs
What is fractional marketing support?
Instead of employing a full-time marketer, you gain strategic direction, marketing system development, and execution oversight on a part-time basis. This allows businesses to access experienced marketing leadership while keeping costs flexible and controlled.
How is fractional marketing lead different from hiring a freelancer?
Freelancers typically deliver specific marketing tasks such as social media posts, website updates, or advertising campaigns.
Fractional marketing leadership focuses on owning the overall marketing function, aligning strategy, messaging, channels, and performance so marketing supports the wider commercial goals of the business.
It provides strategic direction and coordination of execution.
When does a business need a fractional marketing lead?
Businesses often benefit from fractional marketing support when:
• They are growing but not ready for a full-time marketing director
• marketing activity exists but lacks strategy or direction
• internal teams need experienced leadership
• founders need help aligning marketing with commercial growth goals
Fractional support is particularly valuable during periods of growth, change, or expansion.
How much does fractional marketing support cost?
Fractional marketing support typically starts from £1,000 per month, depending on the level of involvement required.
Engagements can range from strategic oversight and a few days per month to embedded marketing leadership that supports campaign development, system design, and performance monitoring.
What does a fractional marketer actually do?
Defining positioning, audience targeting, messaging, and marketing strategy.
Marketing systemsBuilding infrastructure such as CRM systems, conversion paths, marketing automation, and reporting frameworks.
Execution oversightCoordinating freelancers, agencies, and internal teams to ensure campaigns are delivered effectively.