Marketing Strategy for businesses that want growth.
Most businesses market in bursts — a campaign here, a post there, a new tactic every quarter. None of it compounds because none of it connects. I build marketing strategies that align every channel, campaign, and system into a single commercial engine.
No pitch. No forms. Speak directly to Connor.
How We Build Your Marketing Strategy
We don't start with tactics. We start with your commercial reality — what's working, what's leaking, and where the leverage actually sits. Then we build a strategy that turns your marketing from a cost centre into a growth engine.
Audit & Diagnosis
Strategic Architecture
Execution & Measurement
like interest — and value
should accrue.
Our Marketing Strategies in Action
From Fragmented Marketing to a Unified Lead Generation System
A multi-site home care group was running marketing across several locations with no coordination. Each site had different messaging, different channels, and no shared tracking. Leads were coming in but nobody could tell which were qualified or where they came from.
We restructured the entire marketing approach — aligning channels across all locations, building proper tracking, and creating a unified strategy that each site could execute locally while feeding into a central pipeline. The result: a 23% increase in qualified inbound enquiries.
Three ways to start working together.
Every engagement begins the same way — a 15-minute call to understand what's actually going on in your business. From there, we pick the format that fits. Click a card to see the detail.
Strategy Session
A focused half-day session to cover your full marketing mix and set a clear direction. Ideal for businesses that need clarity, not a long-term commitment. You leave with a concrete plan you can execute yourself or hand to your team.
- Independent audit of your business and current marketing — completed before we meet
- Full review of your channels, messaging, and positioning in the session itself
- Defined marketing direction with clear, prioritised next steps
- Written summary of all decisions made, sent after the session
- Two weeks of follow-up support over email for any clarifying questions
Monthly Retainer
A monthly consulting relationship where I become your external marketing director. Best for businesses that need ongoing strategic input, accountability, and a sounding board for commercial decisions — without hiring an in-house head of marketing.
- Monthly strategy meeting (in person if you're in Ipswich)
- Continuous review of marketing performance and direction
- Direct access to me between meetings — no account managers, no junior staff
- Brand, positioning, and commercial alignment support throughout
- Coordination with your team or external suppliers when execution is needed
- Quarterly business review focused on commercial outcomes, not vanity metrics
Campaign Management
Hands-on management of a specific campaign or marketing project from planning through to delivery. Best for businesses with a defined goal — a launch, a new service, a market entry, a recovery — that need someone running it end to end.
- Campaign strategy and creative direction
- Day-to-day project management across all marketing channels
- Briefing and coordination of designers, developers, copywriters, photographers
- Performance tracking, optimisation, and weekly reporting
- Final review session and clean handover to your team
- Optional post-campaign retainer transition if the work needs continuity
Connor Whiting
Commercial Brand Strategist
I'm the founder of Motion Wave Digital — a brand-led marketing consultancy built on the belief that brand is business. Not logos. Not colours. The strategic engine that drives commercial performance.
I work at the intersection of brand, marketing, and business strategy to drive EBIT. I don't start with tactics — I start with your commercial reality, then shape the positioning, messaging, and marketing architecture around it so every activity compounds.
I've built brand architecture that led to seven-figure contracts, grown small business revenue by 67%, and taken brands international. I'm direct, commercially minded, and focused on outcomes — not activity.
10 years as a Royal Navy Clearance Diver, where accountability and the ability to understand macro and micro environments was key to mission success, safety, and trust.
Want to grow your business with us?
Get started
today
