Targeted Virality: Engineering Content For Buying Triggers
Reach can be aimed. The aim isn’t to be seen by everyone; it’s to be recognised by the few thousand people who will need you.
Why Viral Content Doesn’t Always Convert To Sales.
Awareness means people know you exist. Salience means you come to mind when the need appears. The gap between the two is where the money goes.
Nobody Knows What You Do. That’s Costing You Money.
Do people actually know what you do? And is this costing you money?
Story vs Narrative: What Controls How You’re Perceived In Business
Stories vs Narrative, and why it’s so important for your business to understand the difference.
Your Marketing Report Looks Great. That Might Be the Problem.
When a measure becomes a target, it stops being a good measure – Charles Goodhart
We Are Proud to Have Been a Sponsor of Combat2Coffee’s Bigger Breakfast 2026.
During Armed Forces Week, Combat2Coffee brought...
How we helped grow a start-up to £1.8M revenue, 37% margin, year one. No debt.
How an independent commercial structure — demand...
How we increased occupancy for a local care home by 8%
How an omnichannel campaign connecting organic...
Proud to Sponsor Suffolk Chamber at Inspire Ipswich – Motion
Suffolk Chamber Safari Networking Event Motion...
Your brand is already there. It just isn’t being read clearly
What Is Brand Positioning and How Do You Define...
How we grew a new exercise concept into 4 countries.
Case Study — Resistance Pilatchi Reformer in a...
How To Build A Marketing Strategy in 2026 – Motion Wave Digital
Definition What is a marketing strategy? A...
Insights
Marketing, argued commercially.
Case studies with the numbers attached, and the thinking behind them. Written for owner-managed businesses who need marketing to show up in the accounts.
Business growth · Marketing strategy
A start-up to £1.8M revenue in year one. No debt.
- Revenue, yr 1
- £1.8M
- Margin
- 37%
- Borrowing
- £0
An independent commercial structure built on demand rather than funding. What was actually done, in what order, and what it cost.
Read the case studyCase study · Care
Occupancy up 8% at a local care home
- Occupancy
- +8%
- Channels
- Omni
Organic content, paid support and a fixed enquiry process, joined up so nothing fell between them.
11 Jun 2026
Case study · Fitness
A new exercise concept, grown into four countries
- Markets
- 4
Reformer pilates taken from one studio to four markets by fixing the proposition before scaling the spend.
15 May 2026
Social media marketing
Targeted virality: engineering content for buying triggers
Reach can be aimed. The aim isn't to be seen by everyone; it's to be recognised by the few thousand people who will need you.
17 Aug 2026
Social media marketing
Why viral content doesn't always convert to sales
Awareness means people know you exist. Salience means you come to mind when the need appears. The gap between the two is where the money goes.
17 Aug 2026
Marketing strategy
Nobody knows what you do. That's costing you money.
Do people actually know what you do? And is this costing you money?
6 Aug 2026
Brand
Story vs narrative: what controls how you're perceived
A story is what you tell. A narrative is what gets believed about you. Only one of them is under your control.
22 Jul 2026
Measurement
Your marketing report looks great. That might be the problem.
When a measure becomes a target, it stops being a good measure. What Goodhart's Law does to a marketing dashboard.
10 Jul 2026
Brand
Your brand is already there. It just isn't being read clearly.
Positioning isn't something you add on. It's already being read off you — the question is whether it's read the way you meant it.
17 May 2026
Marketing strategy
How to build a marketing strategy in 2026
What a marketing strategy actually is, and what most businesses are calling a strategy instead.
13 Apr 2026
Newsroom · Not for profit
Sponsoring Combat2Coffee's Bigger Breakfast 2026
Armed Forces Week, a veteran-run coffee company, and a breakfast that got bigger.
24 Jun 2026
Newsroom · Speaking
Sponsoring Suffolk Chamber at Inspire Ipswich
The Chamber's Safari networking event, and why local rooms still convert better than cold lists.
19 May 2026
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Try another stream, or read the case studies — they carry the numbers.