Using marketing fundamentals to grow a local hair & beauty salon.
When Lynne first came to us, her salon was already incredible; her services even better. Her digital presence was not so much.
She wasn’t ranking locally; she had no Google Business Profile; her booking system limited how many clients she could see; and new customers struggled to find her.
Everything relied on word of mouth, and she was at capacity… but not at maximum potential.
So we fixed that.
What We Did (In Plain English)
- Optimised her Google Business Profile
- Cleaned up her local listings
- Improved her signage so clients could actually find her
- Streamlined her social content
- Rebuilt her CRM setup to increase capacity
- Aligned her pricing with the quality she delivers
No website rebuild.
No big ads.
Just smart foundations and clear direction.
What Happened Next
Within six months.
Sales up 33%
Average spend up 17.8%
Occupancy at 94%
Top 3–5 for “hair salon Ipswich”
Featured in Google’s AI Overviews + ChatGPT suggestions
Had to hire a junior stylist because demand jumped
This is what happens when you line up brand, operations, and local visibility, even for a home salon.
Hear From Lynne Herself
Services used to achieve this?
Want to read more about how we achieved this?
Check out the full project here
