By Connor Whiting — Founder, Motion Wave Digital...
The Fear of Marketing Your Business
By Connor Whiting, Founder – Motion Wave Digital...
When Marketing Works Too Well: Balancing Sales Activation & Brand Building
Every marketer loves the rush of a campaign that...
What Is Fractional Marketing?
So what is fractional marketing? And why is it...
Optimising Your Google Business Profile (GBP)
Optimising Your Google Business Profile – Motion...
Distinctiveness & Differentiation: Why Visuals Alone Don’t Build Brands
Every few months, another “bold” re-brand drops....
Cognitive Bias in Marketing: How to Stop Psychology from Sabotaging Growth
We all like to think our decisions are rational....
What a Sea Mine Taught Me About Brand Strategy
Why real strategy is simpler and tougher than...
No One Cares About Your Brand Values Until They Can Feel Them
Why most brand ‘values’ just feel… empty! This...